2016

Hi! I am Axelle Lens and in 2016 I founded the webshop By Lenz. It started very small with just a few pieces in a small room of 10m2 at my parents' house.

I actually graduated as an interior architect from UHasselt, but deep down I always had the dream of opening my own clothing store. I just never thought that this would ever be possible. When I couldn't find work as an interior architect I decided to take my chance. The webshop had a quiet start, but I was so happy to see that people actually wanted to buy the clothes I had chosen! This gave me enough perseverance to make it work. I had to, because this was really what I wanted to do with my life.

The webshop grew well and after half a year I had enough turnover to pay the rent of a commercial property. A physical store was ultimately my big dream so I decided to take the plunge. I opened a store in the Herentalsstraat in Turnhout center, where we still stay today. It was super exciting, but I did it!

TEAM

Where I initially did everything by myself, both the store and the webshop, it was time to expand and hire a team due to our growth. Our team currently consists of myself, our store manager Elke, webshop manager Eline and my boyfriend Rik who takes care of the technical side of the webshop behind the scenes. In the meantime, we are already 4!

It's super cliché, but team work really makes the dream work. I realize every day that it wouldn't be possible without such a TOP team. I'm so immensely proud of us!

On to the next challenges! Stay tuned, because our story is far from over!

xxx Axelle